Martin Roth

Entrepreneur, Sales Leader

Hi, I'm Martin.

I live in New Orleans.

I love sales and building companies.

When I was 20 years old I co-founded a crowd-funding company, Giftmeo.

The company failed but I was hooked. I wanted more.

In January 2013, I joined a small New Orleans startup that changed my life.

That company was zlien, but you know it as Levelset (we changed our name in 2019).

Levelset helps contractors and suppliers get paid faster on construction projects. We did this by helping contractors manage lien rights and file liens.

Scott Wolfe hired me to be the first sales hire. Employee #7. Part of the "founding team".

I didn't know anything about construction, or liens, or sales for that matter. But I knew I could work hard and learn fast.

When I joined Levelset, I didn't know what SaaS was. I couldn't spell ARR.

It was like drinking from a firehose.

For the next 10 years I was consumed by the business: learning how to sell, how to manage, how to lead, and so much more.

The experience was like getting Ivy League education in how to build and scale a company. We grew from $0MM ARR to $30MM ARR and 400 employees.

It was a front-row seat for building a world-class company culture. People loved working at Levelset, especially me.

We were lucky enough to raise $47MM in Venture Capital across 4 rounds of funding (Seed, A, B, C).

And in September 2021, Levelset was acquired by Procore for $500MM. This was the second largest exit in Construction Tech.

It was incredible.

Everything about my life is different, and better, as a result of my experience at Levelset.

Working at a venture-backed startup is not for everyone, but it was definitely right for me.

I fell in love with sales, leadership, and building companies.

After 10 years, it was time for me to move on. I left Levelset/Procore in March 2023.

Now I’m working on starting more companies. (announcing soon!)

I’m sharing everything I learned about scaling revenue on this website (sign up for the newsletter!).

Sometimes I help early-stage founders and sales leaders scale their revenue teams.

Want to talk? Get in touch